Don Martinez was a California real estate professional who opened a fly shop in West Yellowstone in 1932. Wisely, Don spent his winters in California but when spring hit the rivers in the Rocky Mountains and the trout began searching for new hatch to feed upon, Don headed east and unlocked the door of his one room shop on the edge of Yellowstone National Park.
Don spent a lot of his time fishing and guiding in addition to running the shop and folks who knew him claim he had a fondness for alcohol. So he wasn’t always at his small shop and generally hired a couple local boys to fill in for him.
Inside Don’s shop. Don is in the middle.
His shop was stocked with a few good lines of fly-fishing gear and he tied and sold his own flies. In-fact, Don is credited with originating the now famous Woolly Worm and also with introducing dry fly fishing to that part of the country.
Unlike many retail shops, if you work in a fly shop you don’t just stand behind the counter all day waiting for customers to stroll in the door and hand you money. You spend your non-customer time tying flies… a lot of flies… because that’s what fisherman buy. No self-respecting fly fisher is going to walk out of a shop without a pocket full of hand-tied, local flies guaranteed to catch fish. It would be impolite and disrespectful.
If you are ever so blessed as to walk into a good fly shop you’ll see the usual…sleek, long poles…lightweight reels…a variety of green or brown waders and all kinds of “gadgets” to help you catch a big trout. But what generally jumps out at you are the neatly stacked rows and rows of compartmentalized bins holding hundreds of different kinds of fishing flies.
Bins of trout flies
You’ll see streamers and buggers and dry flies and spinners with fascinating names like Zonkers and Old Adams, Royal Coachman, Bunyan Bug, Elk Hair Caddis and Sparkle Dunn, They are colorful and attractive like containers of tiny gemstones, shiny and glittering and begging to be picked up and examined…and that’s what you do in a fly shop.
A fisher is attracted to these bins of alluring flies no less so than the fish they hope to land. First you look to see what’s new…then you look to see how well they are tied. Then you begin looking to see how the local flies might be slightly different from the ones back home. Most of the flies are tied by the folks who work in the shop. A good fly tier can knock out a dozen or more flies in a single hour.
Back at Don Martinez’s fly shop, the local help Don hired in the 1940s included a tall, lanky kid known to his friends as Bubba. The kid was long on fishing skills even though he was barely in his teens, and was a good fit for the fly shop.
On one particular day Don strolled in about closing time, Bubba recalled. “I had just tied my 144th Woolly Worm of the day. I was shooting for a gross. Don looked at them and said he didn’t want them because I didn’t put silver tinsel on the bodies. He said, ‘you can have them’. So I kept every one of them and coaxed a lot of fish to the edge of disaster with those things.”
A Woolly Worm by Bubba. No tinsel needed.
Bubba also remembers using some of those Woolly Worms to his advantage when he was guiding. “The clients all had their fancy flies, but I always caught more fish on my Woolly Worm. Sometimes I was the only one who caught any fish at all. My other fly was the Squirrel Tail. I caught a lot of fish on it too, especially in the lakes. So I decided to make a Woolly Worm Squirrel Tail fly, which was nothing more than a Woolly Worm with some squirrel hair tied on the front. It became a famous fly and everyone called it the ‘Bubba Special’. I was a hero.”
By the time WWII was finished Don had sold his shop and retreated back to California permanently. He died in 1955 at the very young age of 52. His old shop is still in West Yellowstone. It’s Bud Lilly’s Trout Shop these days. If you wander in there be sure to gaze longingly at the fly bins and admire the Woolly Worms. Look around for a Bubba Special.
Forrest generously sent some pics and corrected what I wrote about the location of Don’s shop.
It turns out that Wikipedia (where I got the info about the location of Don’s shop) is incorrect. The Bud Lilly shop shown above is the NEW Bud Lilly shop. The old one did take over Don’s old shop but Bud outgrew Don’s small space and they moved three and a half blocks away to where the shop above is now located.
Don’s shop was probably located around here on Yellowstone Ave. (from Google Earth Street View)
A young June Fenn standing out in front of Don’s shop on Yellowstone Ave. That’s Don in the doorway. (from the Forrest Fenn collection)
Inside Don’s shop. That’s Skippy over in the corner. (from the Forrest Fenn collection)
Don’s shop (and the original Bud Lilly shop) was located on Yellowstone Ave. about half a block east of where Eagles is today.
You won’t find Bubba over in the corner tying flies anymore. He grew up, did a few pretty cool things, and I heard he moved out to Santa Fe.
I wonder if he still has any of those Woolly Worms left?
Click the link below to:
Watch Bubba tie a Woolly Worm