Scrapbook Two Hundred Thirty Six…


November, 2019


It was 41 years ago next month that Bill Oakton came to see me and took this photo. 

IMG 1029 2

He was a writer for New Mexico Business Journal, a magazine that seriously reported on commercial re-financing, risk management, the problems with overstocking inventory, and other similar subjects. 

The publisher heard that Santa Fe was somewhat of an art community and he wanted to do a story about it. So Bill called the Chamber of Commerce and they sent him to me. When he showed up at our gallery, I was busy with a client. That gave Bill a few minutes to stroll through the 7 spacious rooms in which we sold art. 

Evidently, he had had a conversation with his editor and they decided it wouldn’t be much of a story, but since Bill was going to be in town on other business anyway, he might as well drop in for a short interview. 

To him, art meant “hobby,” and he was ready to write a delightful little quarter-page item about art for the New Mexico masses, and put it on the back page. 

As Bill wandered around looking at wall stickers, he was thinking about Sunday afternoon paintings priced at several hundred dollars, or maybe $500 max. He wasn’t ready for $3,500 on the bottom, and more than several paintings priced in the middle six figure range. 

When he entered my office and shook my hand, the conversation went something like this:

“Mr Fenn, you must really love art.”

 “No, art is a business to me.”

“You mean you just don’t, really, really love art?” 

“Listen Bill, my business is like most others, is the owner of One Hour Martinizing supposed to love dirty clothes?”

That did it, and we started laughing, me at me and him at him. The coffee discussion after that lasted more than an hour. He wanted me to advertise in his magazine, and I told him that his pages were too serious for me. He countered with, “what’s not serious about a $350,000 painting?” The repartee went on like that for a while, like two little kids playing in a grown-up sand box. 

When the December, 1978, issue of New Mexico Business Journal was published, it contained two stories about me. One was titled, “The business of art, and the other, “Money, not love. One sub-title read, “Santa Fe’s Forrest Fenn is a maverick in the art business, because he deals in art, not because he loves it, but to make money.” 

I always try to give writers something they can use.

And the editor put my picture on the cover. f





253 thoughts on “Scrapbook Two Hundred Thirty Six…

  1. That outfit breaks at least a dozen rules…but hey, if we wait long enough, it’ll come back into fashion.

  2. Now there is a piece of advice, do it for the money. How many searchers are here for the money alone? Not many if I had to bet. I bet the lead searcher is one of those that isn’t here for the money, probably give some writers something they can use.
    These scrapbooks are keeping people real busy though.
    Thanks Forrest.

    • Juniper June – Speak for yourself! The world is chock-full of mind-challenging puzzles & riddles, as well as oodles of gorgeous exotic locations for exciting outdoor adventures, but this Chase is a unique opportunity to get a great payout in solid treasure on top of all the rich experiences. Even though I am having a tremendous amount of fun whilst doing so, I’m most certainly doing this for the money! 🙂

        • WoodyBogg – I agree with that! The ideal of “Rich & Anonymous” is the new “Rich & Famous”!

      • I don’t pretend to know how/where to find this treasure. I stumbled upon this whole thing and find it fascinating, especially that so many people are still searching after all this time. Some of you for years. I figured it must be more than the money that keeps some from giving up. Perhaps because money is not a motivator for me, I see this in a different light. As a student of sociology I really do find all of this to be such a fascinating commentary on human nature at this point in time. IMO

        • Juniper June – I completely agree with you on the fascination aspect. The Chase is something entirely unique at this moment in time and is something that many of us can appreciate. I think a major part of its uniqueness is the great value in the treasure itself. Many people have created treasure-hunt-style contests in the past (many of which are still going on today) but the dollar-amount of the prizes have always been scant by comparison to Forrest’s treasure. If Forrest had hidden a $100 bill and a stale packet of M&M’s in a shoebox, I wouldn’t have given his riddle a second glance (and he certainly wouldn’t be making appearances on the Today Show). He really has expertly blended the intrigue of a treasure hunt, with the certainty of a contest, and the payoff of a lottery.

          I’m not sure if you have yet tried taking the time to figuring out some sort of a solution and then gone out to that location in the Rocky Mountains to see if you are correct, but I highly recommend it! You can’t truly appreciate the Chase without experiencing the Thrill for yourself! It’s true adventure in an era of over-saturated manufactured adventure!

        • I have always thought of the Chase as a giant Sociology project. In my opinion Forrest has studied people for so long that he has in effect become a teacher. He steps back to see how people behave. I come at this from many years of watching the chase myself. One thing I do know is it’s a wonderful thing to inspire hope. Thanks Forrest.

    • Hey JJ
      You have something in common with FF, you both have Alliteration in your names!

      Q: How much wood could a woodchuck chuck if a woodchuck could chuck wood?

      A: I guess that would depend on how much the woodchuck was getting paid!

      P.S. Sorry everybody, but I’m in it 100% for the money, everything else is secondary!

      Peace and Happy Holidays.

      Paul T

      • A wood chuck would chuck all the wood he could chuck, if a wood chuck could chuck wood?

      • Pauley, I hope you like 0.001 cents an hour as your “pay” (before expenses)… in the end, this will be the figure after retrieval in some distant future… If you want $1 million dollars, it is far easier to create a business… and by “far easier”, I mean by orders of magnitude… (many many orders of magnitude, if someone reads this in 100 or 500 years in the future) only the newer searchers among us do not believe that figure yet, They eventually however come to the realization quite quickly after a couple of Botg.

        The ones that have been in it for “years” will of made $1 million in a normal job paying $100,000 a year before finding such a “chest”… (before expenses too)… If that sounds more than “normal”.. it will soon be below normal, it will be “poverty” line in wages, judging from low interest rate and high inflation rate show for trends.

        These long time searchers are still “in it” for the “true adventure”… long past the goldilocks starry eyed phase. well maybe a few are just desperate maybe.. not sure about those, except cigarettes are probably an easier habit to break 🙂

        • Writis

          I’d first like to mention that November 12th was the 6th month anniversary of the day I quit smoking. That was HUGE for me. I’ve already accomplished what may be considered an impossibility by most, I beat the odds and won the fight!

          So, now, everything else is easy as pie!

          I can say with complete and total honesty that I have ZERO botg, ZERO fixation on the treasure chest itself, and ZERO dollars in my bank accounts!

          So what’s the risk I’m taking?
          I’m looking at this as a business deal, nothing more, nothing less.

          I’ve spent approximately $200. on the 4 memoirs and accessories I’ll just say. I will not spend money I don’t have or spend money without being, in my mind, absolutely certain that I know where the treasure is before heading out to get it. I do believe that is possible. I do believe someone sitting on their computer in the Galápagos Islands can figure this whole thing out. These are simply just my beliefs.

          And don’t get me wrong, I LOVE the CHASE!
          It’s fascinating and I’ve learned a heap of stuff and prospered intellectually in ways I never knew were possible. It’s been a wonderful unexpected gift all the way around and I have Forrest Fenn to thank for it. This was all a bonus and studying all the things I was already interested in was an added bonus.

          It’s a Treasure Hunt, and quite possibly the Greatest Treasure Hunt ever conceived. But all the work must be rewarded, it would be inconceivable to walk away with some penny’s in ones pocket as you say. One should strut away with piles of C Notes bursting from their seams!

          With regards to the monetary value of the treasure chest and it’s contents, well, I think if anybody knows the answer to that question best it’s Forrest Fenn. He’s never stated what the treasure is worth because I believe it’s not what something is worth it’s what you can actually get for it. But I do believe the value will increase through the years, how can it not, it’s certainly not gonna decrease.

          If I found that treasure tomorrow the payout would be phenomenal. I’d sell the treasure, write a book, make a documentary and make a blockbuster movie, the cash would pour in!

          Well, it’s nice to Dream anyways…..

          As far as the lead searcher, I do believe there is one. I believe someone is closer than anyone else. Look at it this way, outta all the planets in the known Universe there’s gotta be one that’s right in the center of it all.

          Paul T

        • Writis: agree with the takeaway of your post: if a searcher’s primary motivation is just “instant” wealth, then it doesn’t take long (1 year, 2 years, 5 years, etc.)
          of hammering away at the Chase before that time/$ investment on some other passionate project would have achieved the same outcome.

          And perhaps that’s one of F’s big messages: don’t stay in your job unless you absolutely love it. If you don’t, find your passion, and then put as much into it as you would trying to solve a kindly southern gentleman’s very difficult treasure hunt.

          Only one person — if one — is going to solve this thing. What is your Plan-B takeaway?

    • I’m in it for the money and the strokes. If I get the money, the strokes will follow.
      Desire for strokes is a HUGE motivator. That’s probably the main reason that
      people seek large amounts of money. As always, IMO.

    • Juniper J. you have something incorrect, there is no “lead” searcher. it is a manifestation of over wishful thinking on someone’s part. a “figurative” searcher who maybe furthest along will have zero indication of such. (if a searcher believes their own answers to clues fit the riddle “perfectly”… they are only engaging in a manifestation of their own making. one that has been repeated about as many times as there are searchers)

      retrieval is the only indication of progress, repeated by ff himself.. and long since been proven by as many times as there are searchers… no matter how many silly “hints” they think they see in a SB past or future.

      • Writis,

        Agree with you 100%. Lead searcher is one of the funniest aberrations, of the many, that pop up on this site. There are as many hints in these SB’s as one decides to make a hint.
        And as for the money side of this chase, I see way too many searchers spending way more money than they can afford in search of an extreme long shot. Only one person will find this, if it ever is found in our lifetimes, and many will be left with less than $50.00 in their pocket. I believe Mr. Fenn’s statement about “failing is dying with more than $50.00 in your bank account” was not meant for the person that has never had “more than enough”. I hope everyone will think about their spouses, children, and realistic future when purchasing a plane ticket, renting a car, hotel, food etc. Keep it real. IMO

        • I search on a shoe string budget and sleep wherever exhaustion tells me I must because that’s the only way it’s fun for me.

          The Chase don’t work the way you think it does. The searcher can go with confidence because you don’t have to see the path to walk it.
          And none of that magic will happen from the comfort of your couch. You have to live the adventure.

      • I don’t know who broke your heart but the magic is as real as the clues staring you in the face.

        • No one broke my heart. Thanks. And would you mind telling “me” the way “I” think the chase works? Living the adventure is great, I do it all the time. Magic is an illusion. Created by the magician. When the secret is found, the magic is no longer magic. IMO

          • Lively discussion about this. IMO it’s definitely more than just the money for many. I hope that Mr Fenn is able to realize that he has achieved what he set out to do, and I hope the treasure can be retrieved in time for him to enjoy the resolution as well. So glad I happened upon the whole thing, I haven’t even tried to solve it and I am still enjoying myself!

          • I mean to say, I think a searcher can know when they are on the right track and eventually, a searcher can know where the treasure is before they leave the house. You agreed that a search couldn’t know, I don’t think that it works that way.

            I think “can go in confidence” means, no one can know 100% until it’s done been got. But you can get to like, say, 90% maybe? If you were really confident in yourself.

    • Juniper June: I find it funny and “Fenny” that Forrest happened to incorporate your name into a subsequent Scrapbook (239) just days later. 🙂

  3. Thank you once again Forrest!

    “I always try to give writers something they can use.” FF

    “but only a few are in tight focus with a word that is key” FF

    Writers, not mathematicians. IMO .

    “And the editor put my picture on the cover. f”

    Where can I buy 5 copies?

    Great story!

    IMO .

    • Alsetenash,

      You crack me up! Gonna buy 5 copies? For whom? Yo Daddy? Yo Sister? Yo Brotha? Yo Momma? Yo Self? Good grief Charlie Brown.

      My father once told me “Son, if you ever do that again, we’re going to have to go to the hospital…because my foot is going to be so far up Yo Ash!” Of course I was rolling on the floor laughing…Somebody get me a doctor!!!

      Needless to say, that was back in my Glory Days, and I got stoned, and I missed it, by that much! (Agent 86)…as the elevator door closes. Loved that show!

      Long story short, who is this guy Forrest Fenn? Who is he? How can 1 person have so much knowledge and insight and depth and genius? His story is one for the history books! IMO…he’s making us think and we’re going to have to earn it! I got nothin…


      • That’s it all over. You have to earn it. This isn’t a quick solve from a book and a half mile walk. It’s the adventure Fenn wanted to have but there was no opportunity, so he made it himself.

      • ByGeorge. Nice to see you got it and it made ya laugh. The song popped in my head when I read this SB lol.

        I think Forrest got it too… 🙂

        IMO .

      • ByGeorge, your last paragraph reminds of when someone asked, how did Warren Buffett get so good at making money and stocks.. I replied: ‘that is easy, you just have to be 90 years old’…

        I’ll let people figure that one out on their own.

  4. Mr Fenn,

    If you’re in here tonight. I’m on to you! I’m hot on your heels. “One Hour Martinizing.” Very clever!

    I know a thing or two about OHMs…especially when it comes to flow rate and hydraulics. Hydraulic ohms are the units of hydraulic impedance, which is defined as the ratio of pressure to volume flow rate.

    I think I may have emailed you regarding this back in September/October

  5. That’s what I tell other searchers, Mr. Fenn, that I am now reallyreally in the Chase to SOLVE and FIND the money!

  6. These scrapbooks are definitely overstocking my mind with inventory. Dont worry though I’ll make room.

    Reminds me of why I got into the decorative masonry business, because I sure as heck do not love it for the back breaking labor.

    Keep em’ coming Forrest!

  7. Forrest, these are the kind of Scrapbooks I really enjoy from you. I love the insight into your unique brand of self promotion just by being playfully self expressed. Similar to your Mexico Beach antics and other situational stories, I love hearing about both your meditated and spontaneous creative problem solving actions & words.

    “Your honor I swore an oath to tell the whole truth and nothing but the truth and if I’ll be unable to do that, then I will need to respectfully with-drawl my oath.”

    Who doesn’t love a story like this?


  8. I have known a couple of artists that did it for the money. They both had great homes in Santa Barbara when I lived there. One also had a trophy home at Bridger Bowl in Bozeman when I lived there. He also kept a house in Denmark. He wasn’t even famous, but he was good at it and had a wealthy clientele.
    The 1970’s and 80’s was good for art business. When I hear of a painting selling for millions of dollars I think that it is a scam or a ruse between billionaires to transfer money while hiding some other deal. Still I would want in on the commission.

  9. Knowing what to say sure made the difference from a quarter back page article to two articles and a photo of you on the front cover. A good business man.

  10. Forrest,

    For what it’s worth, you clean up well. That is one nice belt buckle. Pretty color as well. I’ll bet nobody’s going to grab you by the belt buckle! So much information overload.


    • Hello ByGeorge. The belt buckle caught my eye because I wasn’t sure if it’s the one he loves to wear or if it was a different one. The one in the magazine seemed to show a bit more silver, but it could be I’m not seeing it correctly.

      • pdenver,

        I didn’t know Forrest had a favorite belt buckle? I really stink at this game.
        I need new glasses and my tinnitus is brutal…

        Thanks pdenver! Much appreciated!


        • ByGeorge, I have tinnitus too. It screams at me. I take magnesium and omega-3 to help tone it down. I just recently learned that it may actually be in the brain and not the ears.

          • Try Magnesium L-Threonate and Boswelia for Tinitus, it calms the nerve in the brain. Frankincense oil also.. It has done wonders for me

          • Bird Dog & DBCooper,

            Thank you both for the info! It’s literally like cicada s in each ear screaming and it’s non-stop.

            Much appreciated you 2.


          • Thanks D.B.
            ICOO, the dragon hot on the tail…but still trying to figure the other 3

            PS: you would make any kid with a texting machine proud

        • Hello ByGeorge. Yesterday, Nov. 18 at 9:27 p.m., Dal posted a link about Mr. Fenn’s belt buckle. I’ll have to go back and view it again. As for new glasses and tinnitus, I hope you’ll find improvement to both.

      • ByGeorge & pdenver – Another post from another blog about Forrest’s San Lazaro book:

        “Pg 110-
        About 11 miles northwest of San Lazaro are the turquoise mines in the los cerrillos Hills, the most prominent of which is Mt Chalchihuitl, a name that means blue or turquoise.

        Remember at the very beginning of ttotc, is a pic of F signing pics of his book at the turquoise mine?

        And wait, WHAT book was he signing at the turquoise mine??? THIS BOOK”

        Does anyone know if this is where the turquoise for Forrest’s special belt buckle he always wears is from? Dal?

        • Dal – Just watched your “Buckle” video again. The artist Forrest represented, who made the buckle, was from Algeria. Maybe the turquoise was mined there? Did Forrest ever say anything to you about that?

  11. In my opinion, the value of fine art can be strewn from the subtleties within the piece. What a wonderful story about business and the tugging of human emotion to set monetary value to given subleties. The value of something is not the price you would pay to own an item, the value is the price you would accept to part with said item. I don’t know how much one would have to pay me to not play in such an adult playground. When is recess?

    • That’s not how business works. The value is what someone is willing to pay for an item. The cost is what you paid. And the trick is to get them to pay more than you.

      This is a story about understanding people, acceptable risk, and daring.

      This is 007 schmoozing the world with his public persona to allow for freedom of movement where adventure calls.

  12. “So hear me all and listen good, ….”

    But I can’t, Forrest! Your shirt is just much too loud! 😉

    (Though it makes me wonder if Forrest would have said the exact opposite thing if he was instead being interviewed by a writer for an art magazine. I wouldn’t be surprised!)

      • I love your stories Forrest, and I think the shirt and belt buckle are fantastic! If you want to get attention, do things that cause people to take a second look and remember you. It seems that was always part of your nature. You did it here and moved yourself to the front cover after your meeting. That’s marketing folks!

        The Mother-in-law comment made me think of something funny mine told me just the other day. She said to me, in front of my wife, that I should go search for the treasure again if I’d promise to never come back again ever! Now I had some choice, witty words come to mind in response, but I bit my tongue. My response was simply, “There is one good thing about your statement. It brings you humor and humor is good for your health.”

        I’ve always loved to to play in the sandbox ever since I was a young lad, but I don’t like to play in everyone’s sandbox.

        I’ve wondered what drew me into the TTOTC. Certainly the money was a motivator. But that’s never been a primary driver for me. I think it was the challenge more than anything. I’ve always been drawn to seemingly impossible challenges. Usually I attempt to solve things just to see if there is a way through. Some people have OCD and can’t rest without things in order. I can’t seem to rest when a problem should have a solution, but I just can’t see it.

        Maybe the LS, if they exist, will finish this one day so we can all get some rest!

        • Dampened Myth,

          I agree with much of what you said throughout your comments.

          My Dad used to get the reader’s digest and I always “Laughter is the best medicine”.

          The good old days!


          • I have many cherished memories from my youth including some spent reading the funny stories in The Readers Digest! I remember writing in once to try and win the grand prize. I never won anything but I always dreamt it would be really cool to one day win the grand prize at something.

            The good old days!

            Another fond memory I have is spending time at the local drive-in theater with friends and family! There aren’t many places one can do that these days.

  13. Forrest! That orange shirt. Holy Moly man.

    What I would give to live a week in the 70’s, just for the fashion. I would like to challenge that I do think you like art! You must.

    Thank you for the scrapbook. Do you still own that shirt? What do you want for it?

    • That’s a Glenna Goodacre bronze but I forgot the name.
      And please don’t knock that shirt, my mother gave it to me. f

      • Glenna is an excellent artist. I’ve enjoyed the post and works in regards to Vietnam. Very moving. I’ve personally seen her bronze work at your gallery. One was simple, but I loved it. As for your shirt, being it was probably in the 70’s, you were certainly styling.

        • Well this has certainly answered the question as to whether or not f wants to play in the sandbox with all of his friends.

          *pat* *pat*

      • Mr. Fenn, how sweet…don’t knock that shirt my mother gave it to me!
        I think it’s a wonderful picture of Mr. Fenn, the bronze is beautiful!
        Thank you for posting! Another great SB, the belt buckle is special!
        Thank you Dal!

      • Hey Forrest ! I got a question about the Sacagawea story. I understand that some one in Santa Fe bought up most of the Sacagawea “mule” coins… some “collector”. Any idea whom that may be? Sacagawea is one of my favorite historical reads. I have a complete near perfect set of the coins that are a tribute to her. I may not be able to afford the errors, But they are pretty cool to look at. = ) And I am a collector of memorabilia and coins, and the love has been in error coins since the mid 1980’s. For the Sacagawea Mule coins, You can search for the words;
        2000 Sacagawea Quarter Mule error. or go to
        2000 Sacagawea dollar – Washington quarter mule – Wikipedia

        Thanks for what you have done, and continue to do.

    • “The repartee went on like that for a while, like two little kids playing in a grown-up sandbox.”

      “That’s a Glenna Goodacre bronze but I forgot the name. And please don’t knock that shirt, my mother gave it to me. f ”

      Are Forrest and LS square dancing around in circles? When I look at that shirt, I see bullseyes, so I won’t knock it. The gold coat and gold tie with the famous belt buckle completes the whole ensemble, but remember, all that glitters isn’t gold (it may be pyrite or mica).

  14. Hi Forrest,
    Can we get the background on the bronze figures .
    They look like they might be square dancing..

  15. You never cease to amaze Forrest, as Zap corrects me while I speculate, so to avoid others pointing it out, 32 in
    64 days.

    • Not sure if you missed it, but Dal mentioned that Forrest had sent him a lot of these scrapbooks in advance, and Dal was spacing them out more, and has been posing them more frequently recently. But they may have been written over the last 6-12 months.

      • Not true Joel. Dal has been posting my SBs the same day I write them, or the day after. Stand by for the Spanish bowl. f

        • *note to self

          Don’t try to pick a bone with Dal because FF might jump in with a paddle. 😉

          • 42 – Why do that, when we can guess about Forrest’s “Spanish bowl”?:

            From “The Secrets of San Lazaro Pueblo”:

            Page 102 – Quail-like bowl, found in building I?

            Page 133 – the bowl that looked like a turtle to Forrest, with the red ochre on it?

            Found on another blog thread. Unfortunately, I didn’t win the contest, here on Dal’s blog, to win that awesome book. But I’ll always have Google on my phone.

        • To write as a plan by using numbers; that would kind of be antagonistic towards the creative freedom flow to write as you please. IMO .

          You are quite crafty with your craft. I’m enjoying reading every one of them.

        • Forrest, do these scrapbooks write themselves just like your books? Sure seems like it. I hadn’t read a book since high school until I read TTOTC and it’s been non stop reading ever since.


          • Well Mr. Emerald Ash Borer, I can see your blight…I mean plight. My weekend travel plans are non-existent due to information overload. Although I would like BOTG in my favorite spot, I’m struggling to take in as much info as I can. Don’t want to miss a thing. But it takes Time to study each scrapbook. I’m still plugging through SB212 right now, although I do take a quick peek ahead at each new one. Someone recently mentioned Friday the 13th as a travel day. That sounds ominous. Although I like the overtones of the Feast Day of St. Lucy, it’s a little off nowadays.

            PS: Fred, if you’re still there, maybe you could ask St. Lucy’s intercessory prayer for healing of your eyes.

        • I can imagine the story about the Spanish bowl will be just as interesting as your others. Looking forward to it.

        • That sure leaves for a lot of freedom of movement if somebody wanted to play in real time.

      • Joel,
        There were only 4 that were pre-written if I remember correctly. We are well past those 4. I think he tried conveying in a SB just prior to those 4 that maybe we should guess?

        Everything I’ve seen tells me he’s hitting 4 or 5 solid areas but what do I know?

        All IMO…


    • Forrest,
      As a high school Jr. in 1978 I would have considered you a sharp dressed man; and would have really working in your gallery.

      Your witty banter and ready smile can’t be taught, but yield profit & friends. I enjoyed working for my grandfather because of those same qualities.

  16. I’m absolutely convinced that F actually does like “art”. Maybe not necessarily a painting, but art comes in many forms, and he sure seems to enjoy a good number of aspects about it. I’ll refrain from poignant rebuttals, but do a little reading through his posts and stories. For a guy that self proclaimed his unlove, it sure seems the opposite is true. Really an enantiomer of what’s whispered.

    • When he says, I don’t love art, you hear a lie?

      I hear: I love adventure. I love risk. I love to be daring.

      And there are not many things more daring than buying a painting for a quarter mil and then selling it to somebody with an extra 100k tacked on.

      And on top of that, they loved it more, simply because he touched it.

      • I agree. Fenn saying he does not love art may be a very disarming and business savvy thing to say to an interviewer,
        But isn’t it a bit hypocritical to say that you can love a painting, love a sculpture, and love ancient pottery, and then proclaim that you do not love art?

        • randawg,

          English as expressive as it is lacks in some subtlety when it comes to the various kinds of love people feel for things. For Forrest, like most of us, the use of the word “love” varies with context e.g. the love you have for your spouse is different than the love you have for a bowl of spaghetti.

          Likewise if I’m talking to someone about my business selling expensive artwork, I need to not be “in love” with my collection of art, otherwise it will become very difficult for me to do business objectively. However, if you were to ask me about an individual piece in my collection, I might just as easily say; “oh I simply love that piece!”

          Neither position is untrue or exclusive of the other. IMO


          • I’m not questioning the context or degree of love.
            Just from what I know of Mr Fenn he actually Does love art. I’m sure he loves it a little less than his wife yet much more than a bowl of spaghetti.
            (I’m glad you didn’t say “plate of enchiladas”)

      • No, you’re attributing characteristics that I did not say. I suggest you look up “enantiomer”

        Essentially “mirrored” could be an equivalency.

        Another way of looking at this; and I’ll use an analogy, because I seem to “love” using them….If an actor in Hollywood spends so much time “in character” that he embodies it, embraces it, and becomes that character or individual for that role, does he actually stop acting?
        Something to ponder.
        Gotta keep em guessing.

  17. “The repartee went on like that for a while, like two little kids playing in a grown-up sand box.”

    Cool jacket…you dressed like this tells me you’re serious. No messing around sipping grapette when you’re on the cover of the NM BJ.

  18. Beauty is in the eya the beholder. That sandbox buckle definitely deserves to be in the Smithsonian, minus the quantity of stonework to craft a gem, according to the Mineral Institute of Crafters Association.

    Gregg 2019

  19. For a guy that never seems to do anything, you sure get a lot done. Someone said it but can’t remember who.

    • Lol, he does, a very handsome Chevy Chase! I like F’s humor more!
      And his mom had excellent taste!

  20. I don’t buy it. Everything about your collections and even your creations show a tremendous love of art. So which side was the side presented to make them think they know who you are—the art shark or the art lover? In the end, the money means nothing.

    “Ring the bell loudly—for he who dies with over fifty dollars is a failure.”

    It’s the love of art, and the love for the art of the deal that only seem at surface to be diametrically opposed but are really only flipsides of the same coin.

    • I’ve told myself, as an artist that, art will only be true art, when I do it because I want to. All other art is just pandering to something they want it to be.

      My dream? Create from a comfortable place. That’s where real human creativity comes from. Otherwise…it’s all done from hunger and destitution. I want to create CLEAN art. All that said, comfortable art is not always clean art…it’s a perspective check. Great artists create from nothing. Sometimes, horrible artists create from excess. I want to land in the middle of all of those and create AMAZING art. Past experiences help. One day I’ll get to give back…I hope…to history that has been forgotten.

    • I’ll admit that I, at first, thought he was blowing smoke too. So I turned back to my imaginary Fenn and called him a liar.

      He smacked me up side the head and said: “Friend, it ain’t about the money or the art. I did it because it was fun. I did it for The Thrill of the Chase.”

  21. @TomTerrific. I called it…ff would put out the scrapbook today to be in the middle again at 32 of 64. The numbers are both important to TTOTC.

    • Well 42 I just could not help but notice how closely ff is watching comments, if there are 64 miles in the Chili Line with 11 border crossings and how many crocks? Including Beowulf why not count the number on a chess..chest board…are we equal now?

      Got Like the Camel Hair Sports Coat in this pic, but that buckle tells a real tail er bob tail…meaning you have lost your load TT..

      • @Tom Terrific. Fair enough.
        That would be awesome if Forrest would jump in and confirm or correct our comments about 32 & 64, or other numbers. (And who cares who is correct).

        • 42 – Why I think Forrest is publishing all these latest scrapbooks, here on HOD, vs. publishing and selling another book:

          From Forrest’s Scrapbook #233:

          “Together, we owned the One Horse Land and Cattle Co. (RIP) that published my San Lazaro book, and a few others. f.”

      • There were just eight contestants with their respective pots on the Chili Line. But after Beowulf gulped down Lucille’s, Robert’s, William’s, Mary’s, and another contestant’s pots, there were just three entries left. Winner gets $350k painting of Beowulf drinking from a 36” bathtub filled with Mylanta while he looks with gluttonous eyes at a dead dog lying on nearby bridge.

  22. Forrest don’t listen to them about the shirt. I wore one that looked pretty close to that when I was on Liberty in Bermuda in 1977. Drove the girls wild. Don’t know what ever happened to that shirt though. I think the LTJG snatched it for his next liberty. I know I didn’t lose ot playing poker.

  23. The more scrapbooks you put out, the more they collage in my brain, and the true talking points to who you are, are amplified. There is a psychological term for that, being able to pinpoint important facts out of a barrage of information, but I can’t think of it right now. I must have been asleep in class that day.
    Only your Mom knows what will look marvelous on you and I see where you get the “only the best” attitude! Bravo!

    • Donna, I think you are on to something. IMO there is no other way to do it. You have to get to know Fenn, build an image of him and fix it in your mind. Then you have to hit the ground running and bring him along for the ride every step of the way.

      Just like when you were 8 years old and playing Indiana Jones in the yard.

        • So let’s elaborate. What kind of man is he? What kind of person might have an advantage to getting to know his adventurous side?

  24. He sold the art on the front cover of the magazine is what I get out of it. Why settle for the quarter page if you can get front cover.
    As far as the chase there must be some profit motive on anyone’s search, but to what degree does it motivate someone is what I ponder. Thinking about money gets in the way of searching for treasure.

    • I think the treasure is the carrot. It’s the promise of a better life and bragging rights for eternity. It’s Sean Connery’s Holy Grail. It provides harsh competition and serious competitors such as yourself.

      But the adventure is the gift.

      • I agree the treasure is the carrot. Like you I’m in it for the adventure, the fiscal reward, and the bragging rights. Emphasis on the bragging rights.

        For me I would rank adventure last, but that’s only because I get more than my fair share of adventure already. I have yet to do a BOTG for this quest, but I’ve backpacked just over 3,000 miles worth of mountains in the past three years alone — granted, 2,200 of those were chewed up by a 2016 thru-hike of the Appalachian Trail.

        So for this quest I need to be patient, as I’m running low on hall passes with my wife for any more extended backcountry excursions, especially one that requires a cross-country drive that would chew up a minimum of 5 days in travel time alone. The fact that she swings a pretty mean frying pan ANNND says “if you can track down WWWH/HOB then everybody else must have tracked it down long ago and it must be already gone”. The fact that we started dating back in high school and she knows my SAT/GPA scores doesn’t help here. 😉

        So I’m in it mostly for the bragging rights and then the money a clear second place. That said, I CAN’T WAIT to get BOTG at my solve location. f has opened my eyes to a lot things with this chase so far — art, American history, botany, and a lot more. But the biggest thing he has opened my eyes to is my solve location. I salivate like one of Pavlov’s dogs just thinking about trekking into that special place, and it won’t be a 1X trip as I will be hiking those mountains/canyons for years after someone finds this treasure.

  25. Rule #1…”It’s not who you are, it’s who they think you are”. And maybe…get back in the box IMO. Forrest, you are a handsome man and a good dresser too.

  26. An Open Note to Searchers;

    So as you read Forrest’s Scrapbooks and other writings can you recognize the difference in writing styles between say his earlier books and then, the last three post Treasure books?

    Can you distinguish a shift between Forrest’s re-telling of events from one Scrapbook to another Scrapbook?

    For example, Forrest tells us to go back and reread his book TTOTC and then pay particular attention to anything which might get caught up in our mind – “any part of sum is better than no part of any.” If you go back and read his other books, I believe you can recognize a distinct writing style difference and that in this difference, lies the magic!

    “So hear me all and listen good, Your effort will be worth the cold.”


      • Well WWW

        In a metaphorical sense “cold” here in the poem (in my interpretation) refers to cold as in the sense of; “hot & cold,” like in a guessing game or playing “Marco Polo.” Therefore, the time and effort you spend attempting to figure out the correct interpretations of the clues, will most likely have you spending some amount of time “shivering” before you start to warm up!


          • WWW,
            Certainly not until next search season – anyway.
            But I will promise you this, the treasure will be found sooner than later and who ever is the one (or small group) will either use my work as a foundation, or will have done all this work themselves.

            I can only think any other searchers who have figured out any of the following:
            1) The correct purpose of Stanza #1
            2) Why you will have “confidence” & “certainty.”
            3) The correct HOB
            4) The word that is key
            5) The one important possibility

            Are keeping it as secret as I am…


        • Confidence and Certainty. I’d like to talk more about that. How does one gain confidence and certainty in something like this?

          • AkB,
            Forrest has said something like; if you don’t have a program then you don’t know who the players are.

            The poem is designed,
            It has been constructed by an architect,
            It’s a blueprint,
            It’s a map and like all maps will take you where you want to go if you know how to read it…

            You have to discover the program and learn how to read the poem like a “good map.”

            See this like for some ideas about this last part:


          • So you are saying that you can solve the poem one time, from your house, and be so sure you got it right that you immediately knew and could go straight to the chest?

  27. It doesn’t matter who you are. It’s who they think you are. Mr Fenn, art sustained you and provided for your family. It introduced you to celebrities. It led to a rich life. Of course you love art. And you love and respect the artists that were so talented. I’ve been to Santa Fe. The artists are extraordinary. You can’t fool anyone. Note to self … If you want to move from the back cover of the magazine to the front cover, give’em something to talk about. Does that answer your question caller?

  28. Yep like Bonnie says…..”Let’s give them something to talk about.”
    Works every time.

  29. Forrest,

    I wish that I could sit down and sip tea with you while you recited your memoirs. I revere these stories. These are different times so I live vicariously through your stories and I cannot get enough.

    Thank you for this chase

  30. The #1 hint here, is that Forrest Fenn is as cool as the underside of his belt buckle, and we will never find his chest.


  31. Hello Forrest,
    I thought that might be a Glenna Goodacre bronze. Thank you for confirming. I love her bronzes. She was a fellow Texan, too.

    That reporter definitely underestimated who he was dealing with. You are quite the businessman!

    You might not have had a great love for the art you sold, or otherwise you would have had trouble parting with it; but I think you really enjoy the people and stories behind the art. Your own collections speak of your love for the history, people, and artifacts of the American west.

    I hope whoever finds Indulgence will be as concerned about preserving her for posterity as auctioning her to the highest bidder. I can definitely picture you on the cover of the Smithsonian magazine. It would even be okay by me if you wore that same outfit. I bet you would still look really good in it.

  32. I can’t tell if u match in those clothes or not. But what the heck I want that belt buckle. Ha ha. ❤️

      • LASL Chief anagrams to “all chiefs”…ruler, head, leader…
        Was the “editor” correct in his wording, LASL Chief? Wouldn’t this person have been called a director? In 1943 LASL was site Y of the Manhattan Project, who’s purpose was to design and build an atomic bomb. In 1981, the laboratory was renamed Los Alamos National Laboratory. Another Manhattan reference for my mental checklist.

        • Goldilocks, I love you more with every passing scrapbook. I think you should come hang out with me in Kansas so we can talk about String and Chaos Theory.

          That game was amazing by the way. Rivers threw a few Hail Mary’s and we just kept picking ’em off. Chief’s to the SuperBowl!

  33. Nice jacket! Not sure about the shirt and slacks and tie, but those were different times. Is that a half-Windsor with a peek-a-boo tail-end? Seriously.. nice jacket.

    • Hi Amber, if you are interested in hearing Forrest talk about when his famous belt buckle, Dal produced an interview on that subject. Go to top of this page, click “Spring 2016 Interviews” Then click “Buckle”.

      • and while you’re on that page you might want to check out Forrest’s Mudfish recipe and don’t forget to watch what he has to say about writing…
        The Logging video is pretty interesting too…

        • Thank you, Dal, your video has excellent video production value to us. I like these short topical clips instead of lengthly content. We might have to make a Winter trip to Santa Fe!

  34. Is that a Corduroy or Suede Jacket.. or Nether. My Father used to wear a Suede Jacket back in the 70’s.. he always looked good in it… Back when Men only had a few colognes to choose from; English leather, Brut, Hai Karate, and Old Spice… what I would give to go back and do it all again… Thanks for stirring old memories.. I love the Story’s just as much as picking out the Hints.. It’s like bringing up a fishing net and Picking through a Pile of Fish; you never know what you’ll catch..

  35. I’m in it for The Thrill Of The Chase 1st and the chest, well that’s just icing on the cake. I have a feeling that the Chase will soon be over. Thank you Forrest for allowing me and my family to see Mother Nature at her finest.

  36. Hey Dal,
    There are a number of folks here offering opinions that lean towards the chest being found soon, the chase ending soon. I assume those opinions stem from Forrest writing & posting so many successive scrapbooks.

    I would really enjoy hearing your opinion Dal.
    Do you think anything About the Search for the chest has changed that leads you to believe it may be soon found???????????

    • 42
      Nope. Nothing in Forrest’s writings or postings leads me to believe that Forrest thinks the chest might be found soon.

        • Careful, I like Dal too. I’d even help him move if he needed a friend. But he don’t know where the treasure is neither.

          • Hi AkB,
            at least Dal knows a lot of places where is no the treasure.
            I think that all this “thrill” that the chest will be found soon and the chase ending soon originates from future 10 years anniversary of the chase start (in 2020). Some searchers even think that Forrest started to publish more SBs because he wants to included there some “hidden hints” for some advanced searchers that got very close to TC. It’s very unlikely if you know Forrest. He said that the poem, TTOTC and good map enough to solve the riddle. SBs are just interesting stories from Forrest life that he shares with us.

          • Hi Andy,
            I don’t know Forrest Fenn. Never met him. But I know guys like him because I am one. When I go BOTG I go with my own little imaginary version of him I call my Imaginary Fenn and I’ll bet you a dollar my Fenn can beat up your Fenn.

            He’s 45 years old, wears a flight suit everywhere we go, and he’s always saying things like, “You can’t get up there? I could get up there! And I’ve got ten years more wear and tear.”

            My Fenn wouldn’t pass up an opportunity to be apart of all of this. My Fenn hid a box of gold in the mountains just so he could meet me and people like me. He’s certainly capable of hiding a few clues in a story and if you don’t believe he can then why on earth did you buy the book?

            The Poem, a Map, and the Book. I believe that’s all you need. I’ll bet I can prove that’s all you need. But that don’t mean that’s all there is.

        • “My Thrill of the Chase book is enough to lead an average person to the treasure.f”.
          It’s been nearly ten years.
          How many average people have been searching for his treasure?
          Above average people?
          “I cannot think of any better place for my bones to rest for a few millennia. f”.
          “It could be found soon or 1,000 years from now.f.”
          Does this sound like his treasure is intended to be found any time soon?
          Whatcha think y’all?

          • It sounds to me like a dare. It sounds to me like he’s saying: “You can do it, but it’s going to be hard. And you won’t get anymore out of me than I’ve already planned on giving.”

            It sounds to me like he’s saying: You want it, earn it.

          • I just imaging alternative scenario: if Forrest didn’t win cancer, disappeared in RM without traces and gave us only the poem. Imagine: no TTOTC book, no clues, no hints, no SBs, no interview and questions…
            I think that in this case a probability to found TC was zero. TTOTC and released clues gave us some choice. Like 1% that TC could be found soon (10-20 years from chase start) and 99% – 1,000 years from now 🙂

  37. Still looking down. Time to go under the blaze and or in front. With a flash light and a sandwich. Soon. Nice post. Forrest Fenn.

    • I’ve had turkey sandwiches and chicken sandwiches. And even an ostrich
      sandwich once. But I haven’t yet had a duck sandwich. Soon, maybe. All IMO.

      • Duck sandwiches need alot of mayo and anything else you can find in the fridge to cover up that “wild” taste. Oh and make sure you find a nice grassy area to have your picnic at.

        • Duck sandwich. Two slices of bread. Jelly on one side. Peanut butter on the other and throw the duck in the trash. Imo

    • Well I’m here to stir the dust back up because the excitement and the energy is what makes this worth so much more than all of the other things I could be doing with my time.

  38. Sure who doesn’t want riches? I think most everyone. Some enough to kill you for finding it, others for their own depravity; yet with wealth, there often is corruption. Forest by giving a fortune to the one who can match wit with him; or expending his earnings on the needy is an example for us all. To me, TTOTC has become the ultimate Chess game. Thanks f.

  39. I’m really loving the edginess of this SB! The view from the top must be thrilling- Gotta love it.

  40. Geez… So many scrapbook I put this in the wrong spot….

    Well, who wouldn’t put such a nattily dressed man on their cover! I bet you are the best art salesman in the known Universe Forrest!

  41. Thought I would crawl out from under my winter rock to offer an observation (thank you, FF).

    When you run a business it may be fun, it may be stimulating and rewarding, it may even be the fulfillment of an adolescent yearning, but above all, if it is to be successful, it remains a business with a serious purpose and needs to be treated as such. So if we try to examine and interpret the Chase from Forrest’s perspective we might conclude that, despite all the jaunty yarns, the fun doodles, the Santa Fe get-togethers, and the opportunity to share an incredibly rich life story, underlying it all is a very serious intent. Otherwise why would someone spend their twilight years writing so prolifically and feverishly, reading thousands upon thousands of strangers’ emails, and reaching out to the whole world with the promise of their hard-earned riches? If you discount the idea that the protagonist is merely stroking an ego of stupendous proportions and is prepared to work their fingers to the bone over the best part of a quarter-century at such an endeavor, you have to consider the proposition that there is a very profound and serious (grown-up) raison d’être behind the Chase.

    This is where the banana tree comes into play. The pile of discarded skins grows higher by the day.

    At the moment Forrest is pumping out SBs at the rate of around one every two days (thanks for the calculations, Zap!). He is doing so despite failing eyesight, but with unfailing good humor. Maybe they tie us in knots and drive us up the wall, but they sure do keep us entertained! But he is also building up a level of excitement and anticipation. Should it all fizzle out at the end, we will still be a great deal richer for the thought-provoking anecdotes (although some may find the cold turkey hard to take). But Forrest doesn’t like to fail. Should this unusual “business” venture succeed, I believe that the ramifications will be far-reaching and will echo down the years. It may also be important for there to be an active community – not one that simply drifts away with the mountain mists – hence the current focus on stoking interest. But of course this is just wild conjecture. None of us knows how this will play out. It’s a weird business…

    Sorry for the interruption – and to those elsewhere who have not received a reply, apologies for the rudeness, but the cat got my tongue!

    • Great insight and Perspective,, Thank You. In todays world there are wolves waiting behind every ponderosa… It’s very important to make all the right decisions. It’s all business after the Chase is over.. hopefully the finish line is in site for the most deserving searcher. They would have earned it, I hope!

    • Thank you voxpops, you cut right to the chase! But you needn’t worry- you forgot that FF is magic. He said so himself (SB223).

  42. I’m starting to enjoy reading these scrapbooks and
    coffeeing-up early in the AM so much I might quit
    reading the newspaper altogether. I’m guessing
    that even tho Forrest may have been in the art
    business “for the money”, he would be hard pressed
    to put a price tag on the friendships he cemented
    over those years with many of those artists. You
    can’t put a price on that.

  43. Forrest,

    It seems you have an eye for ending up on the right side of adversity and turning it around in your favor to ward off any negativity.

    I remember getting into a bar with a cover charge in my day. I found a friend outside who had already been stamped on the hand. A slight lick and it would transfer to my hand. The only problem was that it was the reverse image so you had to do it twice to get the desired result on the right hand.

    Love the stories.


  44. OK let’s start with the facts. Can anyone verify that this magazine really existed? I can’t seem to find anything. Forrest looks a little superimposed if you ask me, although Forrest, it is a super pose.

  45. Goldie – he aso said “41 years ago next month that Bill Oakton came to see me and took this picture” but the dating on the mag is December. It takes several months ahead of the publication date to prepare a magazine for printing and issue…….

      • To think f may have possibly photoshopped the whole thing and he chose a pic in which he’s wearing that outfit.

        Dang the man is a true badass. Didn’t think my respect could get any stronger, but it somehow grows more and more.

        P.S. — I agree with whoever it was that posted he was probably wearing his Hushpuppies. #ManAmongstMen.

        • Another software was used first and then Photoshop on this picture and manipulated around 11-17 and 11-18-2019. Source Metadata

          • The magazine cover is 41 years old. It was probably on a coffee table in the gallery for a year or two before it went to storage. There were some spots and stains on it and a hand written notation “page 24”.

            The photo of the cover was taken at Forrest’s house and sent to me. I cleaned up the photo of the cover to eliminate those distractions. I use a program called Affinity, not Photoshop. Then it was resized, using Preview, as are all pics on the blog, to make them load faster. No tomfoolery…no conspiracy…and no Photoshop either, by the way.

          • Dal, when you resize the pictures, some details are lost. And I have been frustrated many times when I see that enlarging the pictures does not bring the details back that I want to see.

  46. Mr Fenn seems to be breaking out his most colorful attire. To me, that’s a sign that we have arrived at the end of his “Rainbow”.

    (PS, Yea I know what you’re gonna say … Rainbow by Casey Musgraves.)

    This time I’m one step ahead of you. Ha.

    As for me, why did I enter the Chase? For the same reason I chose to take Latin in HS. I heard it was very difficult. I wanted to challenge myself. And last but not least, I really really hate to lose. Oh the money, yea that was important. I also needed a victory in my life. Then wait, there’s the adventure. Pirates. I like pirates. Digging for treasure chest. And then theres my car. It’s a Cruze. But Truthfully I wanted a BMW. I also want a vacation home in a warm place. Florida maybe. Key West would be ideal. Oh and my wife wants a big patio in the back yard. The list goes on and on. But you probably get the idea. I guess I am motivated. Yea. That’s it I’m highly motivated. That’s obvious isn’t it? Well does that answer your question caller?

    • I hope not, Mr O, since my train of thought leads
      me to think that if you find the end of “his rainbow”
      you have gone right on by “the treasure” But then
      again, my train is easily derailed.

    • I took four years of Latin because I knew !Mary Ellen! was in that class. Turns out… the class wasn’t all that tough, and I met my future wife in my Junior year.
      Thanks for the fashion show FF. My mom bought me shirts like that and I wore them regardless.

  47. Have to be honest, not one of my favorite stories ( I think because I’ve made my living on the creative side and am so far removed from any kind of business person. I would fail miserably! Wear my heart on my sleeve too much. LOL ) But my favorite line is “The repartee went on like that for a while, like two little kids playing in a grown-up sand box.”

    “I know where the treasure is.”

    ” No you don’t! ”

    “Yes I do! ”

    ” Prove it! ”

    ” I will, with BOTG come Spring.”

    ” I’m taking my bucket and shovel and going home. You’re not playing fair! ”

    All in fun of course! Thanks for the giggle Forrest!

    • Oh my. What’s this? It sure seems familiar… But I wonder… Could the tide be changing?

        • The cat and mouse is fun – especially during these colder months. Better than staying home and watching Fam Feud reruns (I prefer Fam Fued over canasta – canasta seems hard with lots of rules).

          • I used to be an American Soldier. I used to do the things I used to watch in movies.

            Now we have the Disney Streaming app and my wife and kids won’t leave it alone. It’s gotten so bad that last night I watched Inside Out by myself…

            I’m starting to feel… domesticated.

  48. Wow! Got a lot of responses to this thread. I am probably the antithesis to Forrest Fenn’s approach to art and business since most of my life I have been what I call myself as being an amateur graphic artist. I have at times exhibited my art work with a few sales. My biggest exhibit happened in 1989, I had about thirty eight paintings on display in a restaurant in Providence RI. I sold four painting for about a thousand dollars total. I have always been poor economically, but I have never been very ambitious to sell my art work. That doesn’t mean I would not sell anything if I had the opportunity, but it was never my intention to create art for a living. Partly because I knew it was hard to do (to both be an artist and sell my work) and partly because I didn’t have a knack for the business end of things and partly because it always seems impossible to put a price on creativity. I also don’t have give much sentimental value on my work once it is done, I just move on to the next project. And in more recent years, I feel strongly that creativity is not what one makes but the pure action of the mind that is totally free psychologically But realistically, just how many people have mastered the art of life? So, whatever economic value you want to place on a given artifact, no matter how good or bad it is, it makes little difference to me. More significant to me is the action at the moment of creativity. Get to that point and the rest is just academic.

  49. Wow, this is my actual birthdate edition. Forrest, do you have two copies that you’d let one go? 🙂

    Enjoying the SBs, thanks for the uber engagement 🙂

  50. It’s easier to sell someone something they want or can relate to. If you know anything about the person you are selling to you can find something to sell them. A man comes into the gallery to buy a painting to hang in his man cave. He says he is in town for an annual fly fishing trip with his buddies, he says he made a fortune designing bridges and has spent a good chunk of it on antique model trains. What type of painting are you going sell him? A beautiful painting that has an old train going across a trestle with a winding river in the back ground for 7000.00 and double it if it used to hang in Richard Kughn’s office. Think of the items in the chest, each item will be worth way more than normal value, billionaires will pay 10 times the amount just to say it’s a piece out of Forrest Fenns world famous treasure chest. People buy what they feel a connection to. You play to your audience. So if you have a solve it doesn’t matter if its roads, lakes, rivers, images in the mountains, dachshunds, horses, planes, cats, numbers etc. It doesn’t matter what state you are looking in. You will always find a connection to these stories. Some of us will even go way down a rabbit hole to connect our solves. Some even relate these stories to their personal lives. It’s like 5 degrees of separation. I believe the chest out there. Hiding it, starting a chase and making it famous made it appreciate 10 times its value. How else could you raise the price of a product so fast. That was a great business decision. Just my opinion.

  51. Dear Forrest:

    I would have called this article “the art of business.” I suspect you would have been successful in any field, because my guess is that it is the game, action, and people you enjoy. I think many people have a hard time understanding that. I also think it may have been a huge advantage in art, because it gave you the unique ability to avoid much of the emotional involvement with your inventory! Although, I agree with others, the outfit is what really sold the deal. 🙂

    Then again, maybe it was really rubbing elbows with a diverse cast of characters you enjoyed? It looks like you are almost rubbing elbows with the left-side figure on the cover, too. Maybe the figure is nudging you with her elbow because she has something imported to tell?

    There is no class out there called “turning the tables” 101, but if there was, it should have a whole chapter on your work with that business journal righter. Sometimes artists don’t even know they are artists, until they perform their talent on the money.

    Take care,

  52. I think you look downright snazzy, Forrest!
    Just missing the Stetson complete with manure to finish the ensemble. ( Just so they would know that you’re a Texas boy !)
    * Reminds me of the joke: how can you tell someone is from Texas ? Just wait…. they’ll tell ya!

  53. So have anyone has change their state location, after all this Scrapbooks. Have all this information made you doubt your location? Just Curious.

  54. If I may interject for a moment.

    The Art of Business

    Some years ago, like many. I came upon ” The Thrill of The Chase ”
    After reading it from cover to cover, I became intrigued by the possibility of finding indulgence.
    Spending countless hours reading various blogs and thinking.

    Today it occurred to me that entrepreneur Forrest Fenn single handly improved the sagging economies of 4 states. Thoughtful and quick-witted, Forrest hints at the location of indulgence. Possibly hoping some searcher will put one an one together and find the chest.
    Yet in hindsight, I also think he hopes that the search goes on for a hundred years. What better way would there be, to be remembered in the future?

    Ah, now that is a loaded question. Personally I believe there is more to the chase than most realize. Let’s call it the hidden factor. What’s that you say? How do I arrive at this conclusion? One line in the poem leads me to believe this. ” I give you title to the gold. “If what I suspect is correct then there is more to the chase than meets the eye. However only time will tell.


    • @HDD. In regards to your last paragraph. We are on the same page in that thinking. There is more that meets the eye in all this, as you said. I think It has very much to do with that last line in the poem “I give you title to the gold”. That line does not jive with all that’s listed in the chest. There’s in the poem: ‘Chest, Trove and Treasures “, and then there’s Title to THE GOLD.

      Forrest has given a list of items in the chest, many many items of which are not made of gold. Plus, there is just one thing in the chest that he said he hasn’t told anyone about and that he doesn’t want to talk about. It’s saved especially for the solver of the clues.

      It’s very interesting and it’s the biggest mystery , second only to ” where is the chest” mystery. I’ve done a lot of research based on being in tight focus on those last words and last stanza. I believe it holds a key. From that focussed perspective, the whole last stanza is of a separate entity ,that is tied to the whole of the poem and the TTOTC’s purpose . It gave me a perspective about the line right before it- “if you are brave and in the wood”.

      I believe he is intimating about this ” title to the gold” mystery in some of these scrapbooks.


      • A perspective to see. It might make sense in the long run ,or not. IMO .


        (Riches New and Old/Hear me all and listen good)
        “Nobody has ever said I’m getting more valuable as I move farther into oldenhood, but I’m still listening. f.”


        (Hear Me All and Listen Good)

        “I always try to give writers something they can use.” FF

        Look through the eyes of an Eagle or a Hawk. For there’s a Bobcat and a Raven in the midst. There’s plenty of information to Launder in these Scrapbooks. Happy American Thanksgiving from Canada. Definitely friendly to the Henley kind of day 🙂



    • I’ve thought about that last stanza as well. Since earlier in the poem, the solitary finder is invited to take the chest and go in peace, a possible interpretation is that the “all” implored to “hear good” in the last stanza are those searchers who have quit the couch and the canasta and have put in the effort to brave the cold (BOTG), but ultimately came up short. They don’t have the treasure chest, but Forrest gives them title to “The Gold,”—and as we all know, “all that glitters is not gold.” And so all brave searchers have the thrill of the chase, it’s experiences and memories as consolation prize.

  55. Forrest that shirt was a 70’s flashback. The high water mark of fashion for Hunter S Thompson’s Fear and Loathing.

  56. Is it just me, or does anyone else read these scrapbooks and hear it in Forrest’s voice? Example: I hear “bid-ness” instead of business when reading.

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